Occupation
Executive Vice President, Paid Media Lead at GCI Health, a WPP company
College / Degree
Parker College of Business
BBA, Marketing; MBA
Career Accomplishments
Creating, building and growing a team from 2 to 100 employees, generating hundreds of millions in revenue
I established the original Social Media Team for my prior agency, which I created and launched with only myself and one other employee. I then nurtured and grew this team over 5-10 year increments, growing it into an expansive, multi-million dollar revenue stream, comprised of over 100 employees.
My work leading a 7x award-winning campaign for The Magic Tree app
A campaign for a first-of-its-kind app created for children aged 5-8 who have a parent diagnosed with breast cancer. The Magic Tree App allowed parents to talk to their children about their diagnosis through games, videos and other educational tools across multiple languages and global regions. My work led to winning Shorty, HERMES, W3, MARCOM Gold, AVA Digital, PR News, and Communicator Awards.
Establishing myself as a trusted leader in the digital health space, being appointed as the Head of Paid Media for GCI Health
Following my success building and growing a team at my prior agency, my industry reputation enabled me to secure my current position as the Head of Paid Media at GCI Health (Executive Vice President). In this role I am proud to oversee all aspects of my company’s paid media practice, driving annual revenue growth at an average of >15% while managing my team of healthcare-focused paid media specialists, who now work across >90% of the agency’s client roster.